Have you implemented your new ecommerce shipping software? Read and find out how to choose a proper shipping strategy for your new shipping software!
We will all find this story familiar – a new buyer comes to your online store, finds a product they like and adds this product to the shopping cart. They immediately get to the checkout page and when they choose a shipping option and handle the rates – they suddenly start guessing their decision to purchase the product.
All of a sudden, a product they thought it had a great price and fair shipping fee starting to seem a little bit expensive. There are two things that may happen – either they decide to press on “Buy” or they abandon their shopping cart.
What can you do to affect this decision?
You have already implemented a new ecommerce shipping software, what more can you do?
We will present to you some great shipping strategies and how to take advantage of them.
The biggest problem when determining your shipping strategy is figuring out a solution that cuts into your margins and yet it remains attractive to your potential buyers. This is something you are going to want to make it right. According to one research, the shipping, as well as, handling fees are the number one factor affecting shopping cart abandonment. You have a few options:
- Offer free shipping – Offering free shipping is suitable for domestic orders and it is definitely a way to get the attention of your customers and your potential buyers. But, depending on your profits, it can also cut into your profits. Deciding to offer free shipping will demand you to either consider the cost or increasing the prices to cover it.
- Charge what you get charged – There are some ecommerce shipping software solutions that allow you to set up real-time shipping quotes which means that your customers pay more or less exactly what you would way to ship the packages. This strategy does not have the effect free shipping does, however, it is a great way to make sure your customers are getting the best deal possible.
- Offer flat rates – Your final option is to offer flat rates for weight ranges or a flat rate for every package. This method is a little bit complicated as you need to calculate your average cost of shipping a product. This is considered to be the best practice you should be using to make sure you don’t undercharge or overcharge your buyers.
Every business is different and only through analyzing and testing you will find out what works best for you.
— Sriven Systems (@srivensystems) 7 de marzo de 2018